Blending Data, Design & Empathy
to Power Business Growth

Leveraging 10+ years of UX/UI/Product Design expertise and emerging AI capabilities, I design intelligent, people-first products that turn data into business value.

View My Work

Few Clients

Verizon

Sprint

Analog Devices

Harman- A Samsung Company

Publicis Sapient

Iptor

NeilsenIQ

BizCover

Orion Health

Roche

AT&T

T-Mobile

Acro Tech

MagicBricks

Verizon

Sprint

BizCover

Roche

Featured Work

A selection of recent projects showcasing my approach to user-centered design, research, and problem-solving with meaningful business impact.

Planning & Strategy UX/UI Design CRO Insurtech Design System

Insurance Portal Redesign

Boosting CTR by 85% on desktop and 157% on mobile through improved usability and visual hierarchy.

Mobile App IoT UX/UI

Simpli-Fi

A voice-enabled Panasonic home ecosystem that boosted user adoption by 10%.

UX/UI CRM Enterprise Design System

Customer Relationship Management

Complete UX/UI overall of CRM for European ecommerce giant resulting in 40% increase in overall efficiencies.

SaaS Enterprise App Product Design

Sales Funnel

Optimization of sales funnel leading to 10% increase in payment conversion.

UX Design • Product Design • User Research • Visual Design • Design Thinking • Stakeholder Workshops •

Journey Mapping • Usability Testing • Conversion Rate Optimization • Defining KPI's • Accessibility •

Figma • Miro • Sketch • Design System • Adobe CC • Claude • AI • GA4 • Hotjar • Tealeaf • PowerBI • Bolt •

Google Analytics • HTML/CSS • CMS • Jira • Confluence • Design Sprints • Developers Handoff • Mentoring •

Personal AI Projects

I experimented with Claude and Lovable to design and build a lightweight web tools — and the result is something I’m genuinely excited to share.

AI Tool Image Enhancer Claude

Image Texture & Noise Generator

A simple yet powerful browser-based tool to add patterns, noise, and texture effects to images.

AI Tool File Checker Lovable

Credential Verification App

The AI-assisted credential upload and verification app.

About Me

Seasoned Senior UX Designer with over 14 years of experience delivering end-to-end UX/UI solutions across diverse industries, including insurtech, fintech, healthcare, enterprise applications, telecom, and IoT.

My approach is grounded in user-centered design, with a strong focus on accessibility, design systems governance, and seamless stakeholder collaboration. I bring a data-driven mindset to my work—combining qualitative and quantitative research to inform design decisions.

Throughout my career, I've worked with startups, agencies, product organizations and enterprise companies to solve complex problems through thoughtful design.

Sydney, NSW

14+ Years Experience

BOSS Award Winner

Let's Work Together

I'm always interested in discussing new opportunities, collaborating on exciting projects, or simply sharing ideas about design.

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Ready to elevate your digital experiences? Let's discuss your project and explore how we can work together.

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Blending Data, Design & Empathy to Power Business Growth